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个人信息 |
姓 名: |
成译员 [编号]:3858 |
性 别: |
女 |
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擅长专业: |
英语翻译 |
出生年月: |
1988/10/1 |
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民 族: |
汉族 |
所在地区: |
山西 晋中 |
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文化程度: |
硕士 |
所学专业: |
英语口译 |
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毕业时间: |
2013 |
毕业学校: |
四川外语学院 |
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第一外语: |
英语 |
等级水平: |
专业八级 |
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口译等级: |
高级 |
工作经历: |
1 年 |
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翻译库信息 |
可翻译语种: |
英语 |
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目前所在地: |
山西 晋中 |
可提供服务类型: |
笔译、家教 |
每周可提供服务时间: |
28小时 |
证书信息 |
证书名称: |
专业四级证书 |
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获证时间: |
2009/10/1 |
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获得分数: |
65 |
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工作经历 |
工作时期: |
2009/10/1--2012/12/1 |
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公司名称: |
重庆文登考研 |
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公司性质: |
民营企业 |
所属行业: |
翻译 |
所在部门: |
教学部 |
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职位: |
教师 |
自我评价: |
学习能力强,工作认真负责,成绩良好 |
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笔译案例信息 |
案例标题: |
第2章顾客价值与顾客忠诚理论文献综述 |
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原文: |
泽瑟摩尔((Zaithaml)研究认为顾客的价值是由顾客而不是供应企业决定的,从本质上说,它并不是指企业提供的价值而是顾客感知价值(CPV)。顾客感知价值的核心是感知利益与感知付出之间的权衡。其中感知利益包括显著的内部特性、外部特性、感知质量和其它相关的高层次抽象概念。感知付出包括货币成本和非货币成本。因此,提升顾客感知价值可以通过增加顾客感知利益或减少顾客感知付出来实现「1」;伍德鲁夫(Woodruff 1997)将顾客价值定义为:在一定的使用环境中,顾客对产品性能、产品属性的表现以及使用结果达成(或阻碍)其购买意图的感知偏好和评价「2」. Gale将顾客价值定义为“顾客相对于产品价格而获得的市场感知质量”;菲利普.科特勒提出了顾客让渡价值的概念,并对其进行了详细的介绍。他认为顾客让渡价值就是顾客得到的总价值和顾客付出的总成本之差。顾客总价值包括产品价值、服务价值、人员价值和形象价值四个方面,顾客总成本包括价格、时间成本、精力成本和体力成本四个方面「3]
2.1顾客价值的理论综述
2.1.1顾客价值的内涵
二十世纪八十年代西方学者提出了顾客价值的概念,九十年代至今顾客价值相关领域的研究引起了国内外学者的广泛关注,并取得丰硕的研究成果。对于顾客价值内涵的研究可谓是仁者见仁智者见智,不同的学者对顾客价值的内涵做了不同的界定。
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译文: |
Chapter 2 Literature Review on the Customer Value and the Customer Loyalty Theory
2.1 Literature review on customer value theory
2.1.1 The concept of the customer value
The concept of customer value was put forward by Western scholars in the 1980s. Since the nineties, relative research field of the customer value has attracted extensive attention of the scholars at home and abroad and achieved fruitful results. Just as the benevolent see benevolence and the wise see wisdom, different scholars had defined the concept of the customer value from different perspectives.
Zaithaml, based on his research, concludes that customer value is determined by customer rather than suppliers, which in essence refers to customer perceived value (CPV) instead of value provided by enterprises. The core of customer perceived value is the balance between perceived benefits and perceived sacrifices, of which perceived benefits covers significant internal characteristics, external characteristics, perceived quality and other related high-level abstractions, while perceived sacrifices includes monetary costs and non-monetary costs. As a result, the improvement of customer perceived value can be achieved by increasing customer perceived benefits or reducing customer perceived sacrifices「1]. According to Woodruff (Woodruff 1997), customer value refers to the customers’ perceived preference and evaluation of purchasing inclination in a certain service environment which is consolidated (or hindered) by product performance, product attributes and results of product use「2」. To Gale, customer value is “the market perceived quality with respect to product price obtained by the customer”; Philip Kotler has proposed the concept of customer delivered value and made detailed enunciation on it. He holds that customer delivered value is the difference between the total value that customers get and the total cost that customers pay, of which while total value of the customer includes product value, service value, personnel value and image value, the total cost of the customer consists of the following four aspects: price, time, energy cost and physical cost 「3].
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