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个人信息 |
姓 名: |
王译员 [编号]:1570 |
性 别: |
女 |
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擅长专业: |
师范 |
出生年月: |
1985/10/1 |
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民 族: |
汉族 |
所在地区: |
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文化程度: |
本科 |
所学专业: |
英语 |
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毕业时间: |
39234 |
毕业学校: |
四川师范大学 |
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第一外语: |
英语 |
等级水平: |
CET-6 |
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口译等级: |
中级 |
工作经历: |
2 年 |
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证书信息 |
证书名称: |
CET-6 |
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获证时间: |
2006/6/1 |
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获得分数: |
426 |
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工作经历 |
工作时期: |
2008/12/1--2009/9/1 |
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公司名称: |
GeoGenesisGroup.com |
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公司性质: |
外企代表处 |
所属行业: |
金融/证券/投资/保险 |
所在部门: |
翻译部 |
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职位: |
翻译员 |
自我评价: |
能吃苦耐劳,责任心强,积极进取,有亲合力,工作认真负责,具有良好的团队意识和团队协作精神. |
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笔译案例信息 |
案例标题: |
CHINA ADVERTISING SECTOR – marketing to the world’s largest audience. |
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原文: |
CHINA ADVERTISING SECTOR – marketing to the world’s largest audience.
China’s advertising market has been growing at a consistent rate well in excess of 10% a year the past few years. Although the predictions vary between 10 to 20 years from today, most experts agree that China will have the world’s largest market driven economy in a relatively short period of time, creating the world’s largest middle class and consumer society. Outside of Japan, China is already the largest advertising market in Asia. In such an economy, advertising and marketing generate the information needed for companies to compete and grow their businesses. So the advertising industry itself is now a target for growth capital and a source of investment opportunities for both domestic and international institutional and high net worth investors.
There are two basic segments of the advertising industry in China : one is servicing the advertising needs of the domestic Chinese companies and the other is the large international multinationals. Several of the large multinationals have advertising budgets in excess of $100 million each year, with an increasing part of that budget targeted to the Chinese market. As to the advertising companies operating in China, the top four handle about 40% of the amount spent in advertising and are large international groups, with the balance being handled by many smaller international and domestic firms. Since 2006, the fast growing Chinese advertising market has attracted many multinational advertising groups that came with capital backing, experienced management, and a diversified client portfolio, creating great competition to the domestic companies. Many of these multinationals have acquired local counterparts to fuel their growth.
The challenges of the multinationals have also created opportunities within China’s advertising industry and several local players, through cultural knowledge advantages and the massive growth of the Chinese Media industry in general, in particular the digital media sector, has propelled several Chinese advertising companies to high growth status establishing themselves as investment opportunities in the sector. The on line advertising sector is one of the few segments that has actually benefited from the economic slowdown as companies attempt to reach consumers in more efficient and economic ways. Much of the digital advertising growth has come in youth related products, but despite the growth , the sector is still small compared to that of the US, with Chinese companies allocating about 5% of their advertising budgets to online advertising. Nevertheless the sector grew over 40% from 2007 to 2008, more than double the percentage growth of television, magazine and newspaper advertising, and as younger consumers become more represented in the economy and Chinese companies gain confidence in e commerce in China, the spectacular growth will only accelerate. There is an increasing amount of cooperation between famous brands and Chinese web platforms, helping lift the visibility of both, and as companies get comfortable with advertising to the world’s largest population of internet and mobile phone users, several success stories will emerge in this sector.
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译文: |
向世界展示-潜在发展的中国广告业
在过去几年里,中国的广告市场以每年超过10%的速度持续增长。尽管有着各种各样的预言在今后的10年到20年间,大部分专家认为中国在相当短的时间内在推动经济发展方面有世界最大的市场。中国会创建世界最大的中产阶级及消费社会。除日本外,中国已经是亚洲最大的广告市场。在如此的一个经济区,广告和市场导致公司需要用竞争来促进业务的增长。所以对国内机构和国际机构及高资本的投资者来说,广告行业本身现在是一个增加资本和扩大投资的机会。
在中国有两个基本的广告行业,一种是为中国国内公司及大的大型跨国公司提供广告需求服务。几个大的跨国公司每年有超过100百万美元的广告预算。随着这种增加的预算目标已进中国市场。至于广告公司在中国,顶尖的四个大型国际集团每年花费40%在广告上,许多小跨国公司及国内企业都是均恒处理广告的费用。自2006年以来,快速增长的中国广告市场吸引了许多跨国广告集团。这些团队都拥有着雄厚资金的公司,有丰富经验管理的公司,多元化的客户投资组合及具有竞争性的国内企业。许多跨国公司已经通过合作者来推动自己业务的增长。
跨国公司的挑战也为国内广告行业和几个当地的广告制造者创造了机会。总的来说,通过有着丰富文化知识且大量增长的中国传媒业。特别是数字媒介部门推动了中国许多广告公司的快速发展 ,同时也给自己创造了投资机会。网上广告领域已成为在经济缓慢发展中获得利润区域之一。通过公司以更有效地,更经济的方式尽力满足消费者的需要。许多数字广告的增长与美国的相比较,其领域任然很小,中国公司分配5%广告预算在互联网上,尽管如此,从2008年到2009年这个领域的增长任然超过40%。因为年轻的消费者在经济消费中更有代表性,同时中国国内公司在电子商务中更加自信,包括超过两倍百分比增长的电视,杂志,及报纸广告。引人注目的增长将是唯一的加快发展方式。在著名品牌和中国的网站平台之间增加了许多合作来具体的了解。由于公司有着令人满意的广告,因此满足了世界因特网的大部分人口及移动电话用户。许多成功的故事将发生在次领域。
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