At the beginning of the new year, the Sixth New Year Forum of International Cultural Industries China 2009—“Thirty Years’ Reform and Opening up: World Economic Situation and China’s Cultural Industry” hosted by Peking university declared its open ceremoniously in Beijing. The Yanyuan Garden in cold winter was filled with warmth due to the gathering of so many elites in cultural circle. As the only official vehicle supplier for the forum, FAW-VW Audi provided the forum with a procession of VIP cars consists of 10 Audi A8L to offer Audi’s high-quality reception services to over 100 distinguished participants.
During the thirty years’ reform and opening up, China’s rapid economic growth greatly contributed to the development and prosperity of China’s cultural industry. With the spreading global financial crisis, China’s economy needed to face the significant strategic transformation for it can not expect to be immune from the crisis alone. Under such circumstances, lots of cultural elites came to Peking university to discuss the national cultural strategy of China and thought about how to adapt to the new world economic pattern in the future, The participants included senior scholars with domestic institutions of higher learning, leading men of the moment in cultural industry and leaders of world-known culture communication enterprises. They all expressed their own views without any inhibition. Sparcles caused by the collisions of views not only reflected cultural elites’acute sense of the times, but also showed their deep concern over the future and the destiny of China’s cultural undertakings, which was exactly in line with FAW-VW Audi’s long-term concern and support for China’s cultural undertakings.
