With the development of the global economic integrity, the circulations of the goods among countries are more and more frequent. Thus, advertisement translation becomes very important in that advertisement is an effective means of providing information and image of goods. Advertisement translation is not only the economic activity, but also a kind of cultural communication, and it requires the translator to be greatly aware of the target culture besides a good command of language. Because of the cultural difference and its impact on advertisement translation during the process of translating, lots of problems have come up, making the advertisement ineffective, some are even against the target culture. This paper studies the cultural difference and its impact on the advertisement translation in aspects of cultural values, people’s psychology structures, languages and so on, and presents some the skills of advertisement translation, such as , the use of the literal and liberal translation, emphasis on target cultural traditions and application of the parody.
